Superbet Strategic Sponsor of Wisła Kraków
Wisła Kraków and Superbet are embarking on another stage of their long-term cooperation. Under the signed agreement, Superbet has become the Strategic Sponsor of Biała Gwiazda, with the contract valid until June 2029. One of the most visible effects of the new agreement will be the appearance of the Superbet logo on the front of the first team's match shirts.
The new agreement significantly expands the scope of cooperation between the club and the Sponsor. In addition to their presence on match kits, fans attending matches at Reymonta will also notice increased advertising exposure for the Superbet brand at the stadium.
The signing of the new contract is a natural continuation of a relationship that, from the very beginning, went far beyond the standard sponsorship model. Throughout their previous cooperation, Superbet repeatedly engaged in projects supporting the club's development and improving the fan experience. Among other things, the company financed the replacement of seats in sector C of Synerise Arena Kraków, and also organized a series of activation events for Wisła Kraków fans. Contests, attraction zones, and numerous prizes prepared for fans have become a permanent element of the partners' joint activities.
The new agreement opens up further possibilities for implementing joint projects aimed at further strengthening relations with fans and developing the Wisła Kraków and Superbet brands.
Łukasz Seweryniak, CEO of Superbet Polska:
Wisła Kraków is a brand with a great history, great ambitions, and incredible fan power. From the beginning, we believed in the potential of this project, and today, with full conviction, we are entering the next stage of our cooperation. I have immense respect for Jarosław Królewski, who consistently creates conditions for Wisła to return to its rightful place. We believe in Wisła, we feel the energy surrounding this Club, and we want to be close to it in the coming years, jointly writing new chapters in the history of the White Star.
Jarosław Królewski, President of TS Wisła Kraków SA:
The signing of the new contract is a natural continuation of a relationship that, from the very beginning, went far beyond the standard sponsorship model. Throughout their previous cooperation, Superbet repeatedly engaged in projects supporting the club's development and improving the fan experience. Among other things, the company financed the replacement of seats in sector C of Synerise Arena Kraków, and also organized a series of activation events for Wisła Kraków fans. Contests, attraction zones, and numerous prizes prepared for fans have become a permanent element of the partners' joint activities.
The new agreement opens up further possibilities for implementing joint projects aimed at further strengthening relations with fans and developing the Wisła Kraków and Superbet brands.
Łukasz Seweryniak, CEO of Superbet Polska:
Wisła Kraków is a brand with a great history, great ambitions, and incredible fan power. From the beginning, we believed in the potential of this project, and today, with full conviction, we are entering the next stage of our cooperation. I have immense respect for Jarosław Królewski, who consistently creates conditions for Wisła to return to its rightful place. We believe in Wisła, we feel the energy surrounding this Club, and we want to be close to it in the coming years, jointly writing new chapters in the history of the White Star.
Jarosław Królewski, President of TS Wisła Kraków SA:
Expanding cooperation with Superbet to the rank of Strategic Sponsor is an extremely important step for us and a confirmation that Wisła Kraków is a credible partner for brands thinking long-term. I particularly appreciate the fact that this relationship from the beginning went beyond standard sponsorship and was based on real engagement in the Club's development and building value for our fans. The agreement, valid until 2029, gives us space to implement even more ambitious projects. I thank Łukasz, Bartek, and the entire Superbet team for their trust. Another important chapter lies ahead – together, it will be super!
Bartosz Malaka, Head of Marketing & Sponsoring at Superbet:
Our cooperation has always been more than just a sponsorship agreement. We built great relationships with the people creating Wisła, based on trust, openness, and true partnership. I extend my sincere thanks to the entire Wisła team for their cooperation so far, their professionalism, immense energy, and commitment to every joint project. We simply feel that together we are truly super, and – quite honestly – we are very happy to be staying at Reymonta for the coming years.
The strategic partnership, valid until 2029, is an expression of mutual trust and conviction in the potential for further development of cooperation. For Wisła Kraków, this is an important step in building a stable business base, and for Superbet – an opportunity for an even stronger presence with one of the most recognizable football clubs in Poland. Both parties announce that in the coming years, fans can expect further joint initiatives that will go beyond traditional sponsorship and provide unique emotions both at the stadium and beyond.
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