These are no longer just awards. This is the moment when Wisła Kraków enters the global history of creativity. Cannes Lions – a place that for decades has set the global benchmark for advertising and communication excellence – has showered awards on the Lucky Fan Index – a project that grew out of the passion of White Star fans and was transformed into a solution ready to impress the whole world. For Wisła, this is more than a triumph in an industry competition. It is proof that a Polish club can not only inspire the stands but also inspire the world.

Wisła is the first European club to win the Grand Prix award. Generally, it is extremely rare for the sports industry to reach for the highest accolades in Cannes. This year, Biała Gwiazda stood alongside brands such as Adidas, Apple, Axa, Google, Heineken, Hyundai, Kitkat, and Uber Eats, which also won Grand Prix awards.

"When we were invited to cooperate with Wisła Kraków, we set ourselves one goal – Wisła was to become a globally recognized brand. Not just by global fans, which the White Star fans are already very diligently working on, but also by global marketing directors, people responsible for the largest budgets in the world. There is no bigger stage on which to present oneself to these people, and today we are achieving great success on it" – emphasizes Dawid Szczepaniak, Creative Chairman VML Poland.

– Grand Prix in the Creative Commerce / Customer Acquisition & Retention category

– Gold Lion in the Entertainment Lions for Sport category

– Gold Lion in the Brand Experience & Activation / Tech-Led Brand Experience category

– Gold Lion in the Creative Commerce / Entertainment Commerce category

– Silver Lion in the Creative Data category

– Bronze Lion in the Direct category

"Only 0.07% of submitted projects win the Grand Prix at Cannes. Wisła, which always plays to the end, found itself among this elite group. Cannes is Wiślacki today! It's beautiful! And this is just the beginning and a metaphor for bigger changes taking place at Wisła" – says Eugeniusz Licznarowski, Chairman of the Supervisory Board of Wisła Kraków, who, as a member of the club's delegation, had the pleasure of collecting the awards on the festival stage.

Wisła Kraków is one of the few Polish brands in history, the first Polish sports club, and one of only a few worldwide to be awarded in the history of the over 70-year-old Cannes Lions festival, thus bringing Polish football to a stage where the biggest brands, agencies, and technology platforms globally compete for recognition. This is a success that extends far beyond marketing. It is international confirmation that Wisła Kraków can not only ignite emotions in the stands but also set new standards for the entire world of sport.

"We are extremely proud that the Lucky Fan Index, a project created jointly by Wisła Kraków and VML, has been recognized at the absolute highest global level. Cannes Lions is for the creative industry a stage comparable to the Champions League in football, which is why the Grand Prix, subsequent Gold Lions, and previous awards are a historic moment for us. This is proof that Wisła Kraków is a brave, modern club ready to set directions also off the pitch. Most importantly, however, the heart of this project is our fans – their emotions, loyalty, and faith in the Club. That is why we treat this success as a joint victory for Wisła, VML, and the entire White Star community" – says Florentyna Kulig, Managing Director of Wisła Kraków.