This is another stage in the consistently developed, long-term cooperation between the two brands. Synerise has been an important sponsor of Wisła Kraków for years, and in recent months this relationship has taken on an even broader dimension. In January 2026, the Kraków-based company became the Title Sponsor of the Henryk Reyman Municipal Stadium, which is now officially known as Synerise Arena – Henryk Reyman Municipal Stadium in Kraków.

Another element strengthening the cooperation is Synerise’s presence directly at the stadium. The company has located its offices here, and Synerise Arena is becoming a venue not only for sporting excitement but also for business and technology meetings. Among other events, it hosts gatherings for Synerise clients and partners, attended by representatives of leading companies from Poland and abroad.

Synerise is a Kraków-based technology company that develops advanced solutions in artificial intelligence, data analysis, and automation. Its technology enables organizations to analyze vast amounts of behavioral data in real time.

Importantly, the cooperation between Synerise and Wisła Kraków extends beyond traditional sports sponsorship. The two brands also carry out joint projects using new technologies. One of them is the Lucky Fan Index, developed jointly by Synerise, Wisła Kraków, and VML. The project used behavioral data and match events to create a personalized “happiness” index for fans and received international recognition at Cannes Lions.

Signing the new agreement and moving the Synerise logo to the backs of the match jerseys will significantly increase the brand’s advertising exposure during the White Star’s games. At the same time, it is another symbol of a long-standing relationship based on mutual trust and a shared approach to development, innovation, and building strong brands associated with Kraków.