Legend of the global sports and technology business, Peter Moore begins a new chapter at Wisła Kraków SA as an Advisor to the Management Board and minority shareholder.

Peter Moore has acquired a 5% stake in TS Wisła Kraków SA. His involvement is crucial to the continued realization of Wisła Kraków’s bold vision—a plan rooted in global ambitions, confidence in modern technologies and digital transformation, while maintaining deep respect for local traditions.

“Peter is not only one of the most accomplished people in the world of sport and technology. Polish football has never had anyone like him before,” said Jarosław Królewski, President of the Management Board and majority owner of Wisła Kraków. “He is someone who deeply understands what clubs like Wisła truly are—they carry history, identity and community. With his support and belief in our project, we are entering a new stage with courage, confidence and a global perspective. As president, it is especially significant to me that Peter has been behind initiatives that genuinely changed the world—not only in football, but also in technology, entertainment and education. His belief in the power of club communities, his humility and his willingness to support Poland’s development after achieving success in the Western world by sharing knowledge, experience and the best global practices—this is something truly exceptional. It is a gesture of enormous importance, showing how inspiring this collaboration can become.”

Peter Moore will bring decades of elite management experience to Wisła, having served as President of Liverpool FC, COO of EA Sports, Corporate Vice President at Microsoft Xbox, and held executive positions at Sega, Reebok and Unity Technologies. His unparalleled achievements in building iconic sports and gaming brands make him a natural candidate for Wisła’s evolving football-tech model.

“This is more than a project—it is a journey of legacy, innovation and community,” said Peter Moore. “I have always admired clubs with deeply rooted legacies, such as Wisła Kraków. I am honored to join this bold experiment and contribute to a vision that respects Kraków’s rich footballing history while helping to build something new and inspiring. The potential of what we can achieve together—on and off the pitch—is extraordinary.”

This partnership underscores the direction Wisła Kraków has been pursuing over the past two years: global ambitions, technology investments and deeper engagement with local communities. With Peter Moore on its advisory board, the club is strengthening its commitment to combining tradition with innovation—seeking to become a leading example of how institutions with a rich heritage can evolve without losing their soul.

Wisła Kraków is an organization aware of its position in football and the ambitions associated with it. For years, the club has consistently and determinedly rebuilt its structures to the best of its ability, both in the sporting and commercial areas. This process has become part of the club’s identity and is based on hard work and perseverance. Cooperation with Peter Moore is intended to support the club in resolving its existing challenges, addressing identified areas requiring improvement, and designing an appropriate and sustainable sporting and financial path toward the future. Peter Moore’s experience managing a club as large as Liverpool, as well as other organizations—and the lessons arising from it—is invaluable to Wisła. There is much work ahead for the club, but thanks to determination, systematic action and clearly defined goals, Wisła looks to the future with optimism. A long-term process of positive change lies ahead, requiring patience and sound choices—today, the first step has been taken.

Peter Moore – Automatically Generated Biography (OpenAI DeepResearch)