JD Sports is a British brand with a global reach, originating from a single store opened in 1981 in northwest England. Today, JD Group is one of the world's leading omnichannel retailers in the sports fashion and outdoor brands segment. According to official data, the group has 4,850 stores in 49 countries, including franchises and joint ventures, and holds a strong position in the UK, Europe, North America, and the Asia-Pacific region. The scale of JD's operations and its presence in international football make it a partner with a strong standing and significant marketing potential. The brand's officially confirmed football partnerships include, among others, Sevilla FC and Torino FC. More about the company: HERE.

The new partnership is another important step in Wisła Kraków's commercial development and confirms that the White Star brand remains attractive to large, international companies looking to build their presence in Polish football in cooperation with a club with a unique history, a strong community, and an ambitious vision for the future. 

Jarosław Królewski, President of Wisła Kraków SA:

“Establishing cooperation with JD Sports is an extremely important and symbolic moment for us. Another strong, international brand is joining Wisła Kraków, which shows that the club is a reliable and attractive business partner for companies thinking long-term. We are pleased that partners of this scale recognize Wisła's potential – its community, reach, history, and the direction in which we want to develop. This is the next step in consistently building a modern club, around which brands that want to invest in an ambitious sports and marketing project gather. The new sponsor will replace the existing Socios Wisła logo on the jersey, as Socios Wisła, guided by the club's development, will make its place on the jersey available to the new sponsor.”

Artur Lewandowski, Managing Director JD Sports Fashion CEE: 

“Wisła Kraków is a club with a great history and unique significance for Polish football, which is why we are proud to start this cooperation with such a Partner. This partnership will allow us to better meet the needs of the local fan community and develop the shopping experience for football fans – both in Krakow and throughout Poland.” 

The cooperation includes image and marketing activities that will allow both brands to leverage the potential of joint communication at the intersection of sport, fashion, and modern lifestyle. 

Wisła Kraków is consistently developing its partnership and commercial areas, strengthening the club's organizational foundations and creating space for cooperation with brands of national and international significance.