Under the signed agreement, Carlsberg Polska will be the exclusive beer supplier during match days at the Wisła Kraków stadium for the next three seasons. The brand's products will be available at catering points at the venue, and the brand itself will also appear in the stadium area, including on jumbotrons, LED boards, and multimedia carriers.

The cooperation will also include communication activities carried out through Wisła Kraków's official channels, including social media and the Club's website. The partnership will be implemented in accordance with applicable regulations and principles of responsible communication. Both low-alcohol and non-alcoholic variants will be available in the stadium's offer.

For decades, the Carlsberg brand has been involved in football worldwide, collaborating, among others, with UEFA and Liverpool FC, and encouraging fans to experience sporting emotions together. In this year's "Cheers to football" campaign, the brand refers to this heritage, showing football as a source of emotions that unite people, a pretext for meetings, and an opportunity to celebrate shared moments.

It is worth emphasizing that establishing cooperation with Carlsberg would not have been possible without the long-term involvement of the Socios Wisła Kraków community. It was the initiatives implemented by the Association that supported the development of stadium infrastructure and the professionalization of the match offer, strengthening Wisła Kraków's position as a credible and attractive business partner for the biggest brands.

Today's cooperation is the result of the consistently implemented business development strategy of the club and the joint work of many people involved in the development of Wisła Kraków and the stadium at Reymonta — especially the Socios community. At the same time, it is worth noting that the Wiślackie beer brand will continue to be developed and maintained as the Club's own brand.

Welcome Carlsberg to R22.