Game Changer: Playing to Win at Xbox, EA Sports and Liverpool FC by Peter Moore
Author: Peter Moore
From the streets of post-war Liverpool to the boardrooms of the world's biggest brands, Peter Moore has participated in the most important "wars" in contemporary sports and entertainment culture: from rivalry between sports shoe manufacturers, through gaming consoles, to the fight for global football domination as chairman of one of the world's biggest clubs.
This is the story of the extraordinary journey of a pub owner's son, who started as a PE teacher in Wales before risking everything and emigrating to the US in search of a better life. His career includes key positions at companies such as Patrick Sports Shoes, Reebok, Sega, Xbox, EA, and Liverpool FC.
Moore shares candid reflections on his personal and professional life, chronicling both successes and setbacks. In this book, he charts his rise from boot salesman to CEO of Liverpool Football Club during the club's greatest era.
It's an inspiring story of a man who dared to change industries and take risks – from the world of sports and fashion, through gaming, now worth $200 billion, to returning to his hometown and managing his beloved football club.
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